The Southern Mountain Fresh brand was created by AgriHC, Henderson County's agribusiness advocate. The climate and terrain in Henderson County are unique in allowing the growth and production of a tremendously varied array of farm-fresh products. Combining that with our business friendly environment, makes our area a perfect fit for new and expanding agriculturally related businesses.
Southern Mountain Fresh was a natural extension of the AgriHC business model. In creating an eye-catching, memorable brand and forwarding the brand through strategic and effective advertising and promotion, we have created county wide focus on buying local farm-fresh products. This website allows a convenient, up to date way for consumers to easily connect with our Henderson County farms and markets.